Custom Tone Directives

Why it matters

The five built-in tone presets are blunt instruments. “Professional” is professional, but it’s a generic professional. If your business has a specific way of opening, closing, or pacing replies, a preset can only get you to “close enough.”

Custom Tone Directives are how you get to exactly right. Each directive is one sentence of guidance (“open with the reviewer’s first name,” “never use exclamation marks,” “close with ‘See you soon’”), and stacked together they encode your house style as a reusable preset.

Why use this vs. Custom Instructions

Custom Instructions is a single free-form blob of voice notes. Custom Tones are named, reusable presets. Reach for Custom Tones when:

• You operate multiple brands with different voices.
• You want to A/B test tones without rewriting your Custom Instructions.
• You’re building a house style that needs to survive personnel changes.

For a single, never-changes voice, Custom Instructions is fine. For a portfolio or evolving style, Custom Tones is the better tool.

How to write good directives

• One directive per line. Bullets read more cleanly than paragraphs.
• Concrete over abstract. “Use 8-12 word sentences” beats “be punchy.”
• Show, don’t tell. “Open with ‘Hey [name]’” beats “be friendly.”
• Stack 3-8 directives. Past that, you’re better off in Custom Instructions.

Plan limits

• Starter: Not available. Upgrade to Pro for one custom tone.
• Pro: 1 custom tone.
• Business / Fleet: Unlimited custom tones.

See it in action